Most marketing strategies today focus on digital marketing because it saves time and money, the two most important variables in the corporate world. Giant billboards are cool but people look at their phones more than they look up. Choosing the best app to assist you with that is tough but let's check out WhatsApp Business to see what it's about.
WhatsApp Business is available for free and it offers a great solution for businesses to communicate with its customers. The app looks quite similar to the original WhatsApp except for the 'B' letter inside its logo. Chatting, calling and adding status updates is identical. However, amazing features are available under the hood.
First, you are listed as a business profile with further information about your business such as your company's email address, category, and location. When it comes to messaging, you can create a special greeting message, a quick reply or an away reply to let your customers know you are not available at the moment. Once verified, you'll receive a Confirmed Account badge to let customers know they are communicating with a legit company.
You can also view your chat statistics to measure just how well you've connected with your customers. Each chat can be labeled to let you know at what stage of conversation you are with individual clients. You will receive a unique short link you can send to potential clients to access the chat immediately. Our favorite option was Catalog creation where you can add your companies products or services and info such as the price and the website users can visit for more information.
Vedin Klovo
App tester and reviewer
★★★★★
★★★★★
Pros
A great app for small to medium-sized organizations
Automated replies and chat labels make client interaction much easier
Create a catalog to showcase your company's products or services
You can analyze statistics to see how well your client interaction is
Cons
Large companies would have a hard time managing all of their conversations
